The newest company under the DeGem Group, JEOEL (pronounced Ju-WELL) is a Malaysian home-grown brand launched in May 2014.
At JEOEL, the fundamental philosophy we hold close to our heart is—that wearing accessories should not only be fun and is an expression of yourself, but also to celebrate the meaningful friendship and bonds we have with our loved ones. No better way to seal that with genuineness; represented by natural gemstones.
All JEOEL products are made of premium quality 925 sterling silver, plated with 18K yellow, rose or rhodium, with the majority of our collection featuring the natural gemstones. Formed deep within the Earth, these jewels are symbolic of the human life – a journey through challenges, where we emerge at the end with tougher yet refined characters.